Steel-structured residential buildings have broken the "unspoken rules" in real estate sales.

Technological breakthroughs have transformed the living experience, while online home purchases have reshaped the real estate sales model.

Aug 28,2025

Although the online "custom-tailored" steel structure residential buildings have not yet been put into use, the carrier for this set of personalized custom residential buildings – the steel structure residential system (including the composite structure of steel tube bundle residential buildings) independently developed by Hangxiao Steel Structure – has currently applied for 66 national patents, among which 24 have been approved. In this technical system, Hangxiao Steel Structure has innovatively applied the concept of steel tube bundles. This not only enhances the spatial integrity and utilization rate, but also improves aspects such as cost, construction period, sound insulation effect, earthquake resistance and fire protection, significantly enhancing the users' intuitive living experience.
 
"Marketing personalized custom residential buildings through online channels is also aimed at further reducing sales costs incurred in intermediate links," Chen Rui told reporters with a smile. In a more trendy way of speaking, this is called selling houses with an "Internet mindset".

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